MINE &

Studio MINE

MINE: Website & Instagram

Studio MINE: Website & Instagram

For over 4 years, I’ve been the go-to for all things marketing and brand at MINE—leading our digital presence across interior design services, brand strategy, email marketing, website design, social media, and content creation.

In addition to marketing, I worked closely with interior designers and builder partners to support project management and bring high-end residential projects to life. My role was dynamic and cross-functional, spanning brand management, email marketing, social media strategy, content creation, customer support, vendor coordination, design collateral, and proposal development—often all within the same day.

In short, I have helped shape how MINE looks, sounds, and operates—internally and externally.

Interior Design

    • Sourced furniture, lighting, fabrics and paint colors for design projects

    • Coordinated with vendors to confirm availability, trade pricing, and timelines

    • Curated options and organized selections for client presentations

    • Refined full client journey from inquiry to delivery

    • Audited funnels & improved conversion points

    • Enhanced inquiry process for a smoother, on-brand experience

    • Partnered with designers to align comms & client touchpoints

    • Shaped messaging tailored to homebuyers of our builder partners

    • Developed brand voice, visual guidelines & positioning strategy

    • Created assets to balance approachability with elevated appeal

    • Differentiated MINE in a competitive design market

    • Led creative rollout of new design service offerings

    • Collaborated cross-functionally to launch Discovery Call tools for our in-house design team

    • Produced strategic assets for service promotions & campaigns

    • Bridged design, marketing, and leadership for smooth execution

Email Marketing

    • Designed branded email templates using Figma, Canva & Klaviyo

    • Maintained a refined, elevated aesthetic consistent with MINE’s brand

    • Balanced visual appeal with clear copy and strong CTAs

    • Ensured cohesive design across all digital touchpoints

    • Planned, designed & deployed weekly campaigns for MINE & Studio MINE

    • Highlighted seasonal promos, vendor launches, and curated collections

    • Integrated brand storytelling to deepen engagement

    • Strategically timed sends to maximize audience interaction

    • Built 20+ automated flows tailored to customer behavior & profiles

    • Segmented lists by audience type: design clients, e-comm shoppers & trade

    • Personalized content to match buyer journey & intent

    • Regularly refined flows to improve relevance and performance

    • Ran A/B tests on subject lines, design elements & send times

    • Analyzed KPIs to guide content, design, and strategy shifts

    • Increased open/click-through rates through iterative testing

    • Used data insights to boost conversions & audience retention

Brand & Digital Presence

    • Defined and refined brand positioning, messaging frameworks, and creative direction to establish a cohesive identity.

    • Partnered with leadership to develop and execute strategic campaigns aligned with business goals.

    • Led marketing efforts for new service launches, ensuring messaging clearly communicated value to target audiences.

    • Maintained consistency across all channels by aligning brand storytelling with audience insights and campaign objectives.

    • Designed on-brand visual assets for email marketing, website, social media, and paid campaigns.

    • Created graphics for product features, seasonal collections, and vendor highlights that supported both conversion and storytelling.

    • Ensured visual and written content aligned with campaign objectives and reflected the brand’s tone and aesthetic.

    • Maintained consistency and clarity across all touchpoints to reinforce brand recognition and drive engagement.

    • Directed site structure & content for clear user flow

    • Optimized copy & layout to build trust & drive inquiries

    • Curated imagery & CTAs to support design funnel entry

    • Ensured site reflected high-end yet design expertise

    • Managed and mentored a direct report, overseeing execution and ensuring brand consistency across all posts.

    • Supported high-level content strategy and visual curation across social platforms to align with broader marketing goals.

    • Collaborated cross-functionally with design and sales teams to highlight vendors, services, and timely promotions.

    • Helped maintain a cohesive brand voice and look while elevating content quality and relevance.

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