Wooden Spoon Herbs

Project Management | Creative Marketing Operations

Brought structure and momentum to high-impact brand initiatives by leading cross-functional creative projects from strategy through execution. Directed project management for a complete website redesign, coordinating stakeholders, creative teams and timelines to deliver a successful launch. Led the planning and execution of multiple integrated marketing campaigns while helping refine the brand's positioning around its best-selling product, Magic Magnesium. Focused on aligning creative, marketing and business priorities to create a more cohesive brand experience and support long-term growth.